From the man behind FUCT, Erik Brunetti, comes this cinematic short entitled “The Doctrine”. The short is viewable at Fuct.com

My decision to take our home page one step farther, (i.e. actually making my own films, as opposed to showing films I reference) came via the Internet / hypesites, after reading about lesser, younger companies, as well as over paid art directors complaining about how ” it’s all been done, where can we go from here, streetwear is dead…etc.” I find those statements and sentiments defeatist. The sky is the limit as to what can be achieved.

- Erik Brunetti via Hypebeast.com

Some great new items from FUCT just released at the shop, including items from the SSDD collection.

As promised, a new selection of DVDs, including BSv.3, Council of Doom, Fast Friday, and a reup on the MASH dvd.

I’d also like to announce the arrival of FUCT, the classic Los Angeles label run by Erik and Emmelie Brunetti. Our selection includes the last available assortment of overseas-exclusive FUCT tees.

Holla.