Check out the new look book for Lovewright Co. Holiday collection, shot by The Social Trust, HERE.

These items are available in store, but are going fast.

I was stoked to receive our much anticipated Lovewright Co. Holiday shipment yesterday. This season is composed of several classic Lovewright designs, translated and personalized by guest artists including Chase Tafoya, Fast Eddie Hahm/The Real Commune, Gustaf Aspegren aka Eevl Goose, and The Hundreds.

The Lovewright Co. Holiday collection is now available at the shop.

Even though I was severely jet lagged and would fall asleep anytime I sat down, I had a good time in San Diego last weekend. Thanks to everyone who made it possible.

Apollo (FTCsac) sippin on some apple juice.

Stack Aly (Alphanumeric) on the 1s and 2s

Hidehiko (California Street) with Danny and Joe from The Lovewright Company.

Everyone was psyched for the Alphanumeric party

It was great to see Sean and Maurice from Lovewright and Ryan (In4mation) out there.

Geoff (TheBOC), Aki, and Ricky (The Hundreds)

The Lovewright Co. Fall collection is now in store. The fall season includes incorporates more classic Lovewright aesthetics on tees, (my personal favorite) raglans, and hats.

Today’s brand spotlight belongs to The Lovewright Co. out of San Diego, California.

Established in 2006 by Danny Reyes “as the lowbrow answer to modern street wear, the brand holds fast to its independent spirit. Unrefined and completely unapologetic, The Lovewright Co. blends vintage Americana with the founders own experiences growing up in Southern California.”

As part of the Fuel Injected Suicide Machines (F.I.S.M) camp, The Lovewright Co. consistently brings classic aesthetics with a particular SoCal “fuck you” attitude, drawing from skate and custom car subcultures.

We are happy to have The Lovewright Co. at Lucky Lefty’s. Shouts to Danny, Aly, and Shawn.

Just in from SD, Lovewright Co. Summer 09