Today’s spotlight shines on our good friends, Gank Sinatra and Hentai Fujiwara, otherwise known as the boss tycoons behind the lifestyle blog, The Breakfast of Champions.

If you want to see how the other side lives, go visit the BOC (not for the easily offended).

Benny Gold is a San Francisco-based independent graphic designer, as well as the owner of his own signature clothing/lifestyle label. In addition to his standout line, Benny has created classic works for brands such as HUF, Stussy, Nike, Adidas, IPath, The Hundreds, MASHSF, Cinelli, and several others.

Benny’s designs have helped define the Northern California aesthetic that I love, and we are proud to carry his line in the shop. Be on the lookout for BG Fall/Winter ‘09 coming soon.

Today’s brand spotlight belongs to The Lovewright Co. out of San Diego, California.

Established in 2006 by Danny Reyes “as the lowbrow answer to modern street wear, the brand holds fast to its independent spirit. Unrefined and completely unapologetic, The Lovewright Co. blends vintage Americana with the founders own experiences growing up in Southern California.”

As part of the Fuel Injected Suicide Machines (F.I.S.M) camp, The Lovewright Co. consistently brings classic aesthetics with a particular SoCal “fuck you” attitude, drawing from skate and custom car subcultures.

We are happy to have The Lovewright Co. at Lucky Lefty’s. Shouts to Danny, Aly, and Shawn.

I take photos and lurk.

Name: Neek
Location: Las Vegas

The don of whatsonewearing.com, Stussy LV underboss, Hundreds photoblogger, lover of Japanese girls and Jen.Lu, WDYWT legend, and expert lurker, Neek is, by far, one of the most interesting people we’ve ever crossed paths with. Keep a look out for this guy (especially if you are a Japanese girl).

Be sure to check him out at Where’s Neek

Tim Mar is a photographer/cool dude/friend of the store, hailing from Stockton, CA.

Check out his constantly updated blog HERE