A few days ago, I paid a visit to Benny Gold’s SF headquarters, deep in the heart of the Mission District. Ben is busy – readying his largest seasonal offering to date, new additions to the shop and the family, and a plethora of design projects on deck. Narrowing in on this week, BG is ready to release his anticipated collaboration with Japanese bag company SAG.



Using cues from the SAG Air Force 1 and Megatron bags, Benny implemented his own signature design elements to create a product that is both fashionable and functional. It is perfect for skating, cycling, or just going to class.



This limited edition item will only be available at the Benny Gold flagship store (3171 21st St.), beginning tomorrow, September 22. Be sure to pay homage to Bossman Levi when you go.

New items from SAG, including the Megatron and Air Force 1 backpacks, are now available online and in store.









For more, click HERE.

The first Summer delivery from SAG is arriving soon at the shop.

Founded in Japan in 2003, SAG specializes in technical gear, engineered specifically for cycling, skating, and snowboarding. The Sacramento valley is a hub for all three lifestyles, and so it only seems natural to introduce this prestigious Japanese brand into the region.

Check back soon for updates.